Audience Research - why do people watch horror films

In order to find out why people watch horror films I created a questionnaire and asked a range of 30 people to fill it in, this meant that I was able to collect a fair set of results. By doing Audience research I will be able to determine what style of horror film could appeal to a wide audience and possibly formulate ideas for characters in the answers.


Please click on the image below to see the questionnaire more clearly:

Results:

Secondary research

How has my research helped me?

With this research I have been able to determine what style and genre of film I should try to make. I now understand that blood and gore will not look effective or realistic, that children effect people the most and that it tends to be young people (teenagers) who watch the most horror films.

From this I have decided to base my film around a child and a realistic scenario, ie. something that could happen.